Working class (or lower class, labouring class) is a term used in the social sciences and in ordinary conversation to describe those employed in lower tier jobs (as measured by skill, education and lower incomes), often extending to those in unemployment or otherwise possessing below-average incomes. Working classes are mainly found in industrialized economies and in urban areas of non-industrialized economies. As with many terms describing social class, ''working class'' is defined and used in many different ways. When used non-academically, it typically refers to a section of society dependent on physical labor, especially when compensated with an hourly wage. Its use in academic discourse is contentious, especially following the decline of manual labor in postindustrial societies. Some academics question the usefulness of the concept of a working class.

The term is usually contrasted with the ''upper class'' and ''middle class'', in general terms of access to economic resources, education and cultural interests. The cut-off between ''working class'' and ''middle class'' is more specifically where a population spends money primarily as a lifestyle rather than for sustenance (for example, on fashion versus merely nutrition and shelter). Problematically, relying on this method of distinction would rule out many of the people who are often identified as working class.

Its usage can alternately be derogatory, or can express a sense of pride in those who self-identify as ''Working class''.

Definitions

Definitions of social classes reflect a number of sociological perspectives, informed by anthropology, economics, psychology, and sociology. The major perspectives historically have been Marxism and Functionalism.. The parameters which define ''working class'' depend on the scheme used to define social class. For example, a simple stratum model of class might divide society into a simple hierarchy of lower class, middle class and upper class, with working class not specifically designated. Due to the political interest in the working class, there has been debate over the nature of the working class since the early 19th century. Two broad schools of definitions emerge: those aligned with 20th-century sociological stratum models of class society, and those aligned with the 19th-century historical materialism economic models of the Marxists and anarchists. Key points of commonality amongst various ideas include the idea that there is one working class, even though it may be internally divided. The idea of one single working class should be contrasted with 18th-century conceptions of many laboring classes. Sociologists Dennis Gilbert, James Henslin, William Thompson, Joseph Hickey and Thomas Ayling have brought forth class models in which the working class constitutes roughly one third of the population, with the majority of the population being either working or lower class.

Marxist definitions

Karl Marx defined the working class or proletariat as individuals who sell their labor power for wages and who do not own the means of production. He argued that they were responsible for creating the wealth of a society. He asserted that the working class physically build bridges, craft furniture, grow food, and nurse children, but do not own land, or factories. A sub-section of the proletariat, the lumpenproletariat (''rag-proletariat''), are the extremely poor and unemployed, such as day laborers and homeless people.

In ''The Communist Manifesto'', Marx argued that it was the destiny of the working class to displace the capitalist system, with the dictatorship of the proletariat, abolishing the social relationships underpinning the class system and then developing into a future communist society in which "the free development of each is the condition for the free development of all." In ''Capital'', Marx dissected the ways in which capital can forestall such a revolutionary extension of the Enlightenment. Some issues in Marxist arguments about working class membership have included:

The class status of people in a temporary or permanent position of unemployment.

The class status of domestic labor, particularly the children (see child labor), and also traditionally the wives of male workers, as some spouses do not themselves work in paying jobs outside the home.

Whether workers can be considered working class if they own personal property or small amounts of stock ownership.

The relationships among peasants, rural smallholders, and the working class.

The extent to which non-class group identities and politics (race, gender, et al.) can obviate or substitute for working class membership in Enlightenment projects, where working class membership is prohibitively contradictory or obfuscated.

Some answers to some of these issues, as argued, analyzed, and formulated over the centuries, are:

Unemployed workers are proletariat.

Class for dependents is determined by the primary income earner.

Personal property is clearly different from private property. For example, the proletariat can own houses; this is personal property.

The self-employed worker may be a member of the ''petite bourgeoisie'' (for example a highly paid professional, athlete, etc.), or a member of the proletariat (for example, a contract worker whose income may be relatively high but is precarious).

Students' class status depends on that of their family, and also on whether they remain financially dependent on them.

Race, gender and class are overlapping social stratification categories. It is possible for capitalists to strategically substitute the members of race, class, and gender groups to attain capitalist objectives; but once these stratification categories are formed and deployed, membership balkanizes experiences and interests.

In general, in Marxist terms, wage laborers and those dependent on the welfare state are working class, and those who live on accumulated capital and/or exploit the labor of others are not. This broad dichotomy defines the class struggle. Different groups and individuals may at any given time be on one side or the other. For example, retired factory workers are working class in the popular sense; but to the extent that they live off fixed incomes, financed by stock in corporations whose earnings are profit extracted from current workers, retired factory workers' interests, and possibly their identities and politics, are not working class. Such contradictions of interests and identity within individuals' lives and within communities can effectively undermine the ability of the working class to act in solidarity to reduce exploitation, inequality, and the role of ownership in determining people's life chances, work conditions, and political power.

The position of core capitalists is not nearly as contradictory within a capitalist system. Capitalists get their income, wealth, status, and power from owning the means of production, and they will have it managed for their own aggrandizement. From the capitalist perspective, it would be silly to manage production (or build political resources that could influence economic relationships) for the benefit of workers. To the extent that workers sometimes benefit in some ways from capitalism, it is not a central goal, but a byproduct. Thus, operating with less class interest contradiction and less identity contradiction, and more resources for political coordination, capitalist class members can often coordinate and prosecute their interests with a great deal of efficacy, over and against workers.

History

The history of the working class has been defined by two contradictory processes, the immiseration of traditional communities in order to produce workers, and the vast surplus of production available from industrialization creating better living standards. Throughout this process workers have taken cultural and political action to create their own cultures and positions within industrial society. Many of these responses have emphasized that working class individuals are defined by processes other than work. Working class history is generally accepted to begin with the enclosure of English commons, and the generation of paid industrial labor in manufactories in Holland and England.

In feudal Europe, the working class as such did not exist in large numbers. Instead, most people were part of the laboring class, a group made up of different professions, trades and occupations. A lawyer, craftsman and peasant were all considered to be part of the same social unit, a third estate of people who were neither aristocrats nor church officials. Similar hierarchies existed outside Europe in other pre-capitalist societies. The social position of these laboring classes was viewed as ordained by natural law and common religious belief. This social position was contested, particularly by peasants, for example during the German Peasants' War.

In the late 18th century, under the influence of the Enlightenment, European society was in a state of change, and this change could not be reconciled with the idea of a changeless god-created social order. Wealthy members of these societies created ideologies which blamed many of the problems of working-class people on their morals and ethics (i.e. excessive consumption of alcohol, perceived laziness and inability to save money). In ''The Making of the English Working Class'', E.P. Thompson argues that the English working class was present at its own creation, and seeks to describe the transformation of pre-modern laboring classes into a modern, politically self-conscious, working class.

Vladimir Lenin and Mladen Mikovic, his revolutionary assistant saw the potential for imperialism to ameliorate the drudgery of working class life in the advanced countries, and argued this had already begun in the United Kingdom in the early 20th century. Access to cheap sports such as boxing and bicycling, expanded food cultures including coffee, chocolate and later junk food, and particularly access to motor vehicles and home ownership, transformed the complexion of first world working classes during the 20th century. A similar process occurred in the Soviet-style societies, but at a far slower pace.

Starting around 1917, a number of countries became ruled ostensibly in the interests of the working class. While arguments over standards of living and potential growth rates have occurred in academic history and sociology, the development indexes of these countries are often higher than other countries of equivalent gross domestic product. However, additional criticisms have been leveled at these countries from authors who criticize the presence of massive human rights abuses which impacted primarily on workers, and for the lack of democracy within and amongst the working class. Some historians have noted that a key change in these Soviet-style societies has been a massive a new type of proletarianisation, often effected by the administratively achieved forced displacement of peasants and rural workers. Since then, three major industrial states have turned towards semi-market-based governance (China, Vietnam, Cuba), and one state has turned inwards into an increasing cycle of poverty and brutalisation (North Korea). Other states of this sort have either collapsed (such as the Soviet Union), or never achieved significant levels of industrialization or large working classes.

Since 1960, large-scale proletarianisation and enclosure of commons has occurred in the third world, generating new working classes at the margins of living. Additionally, countries such as India have been slowly undergoing social change, expanding the size of the urban working class.

See also

Apprentice

Embourgeoisement

Globalization

Household income in the United States

Knowledge worker

Labour movement

Proletarian literature

Living wage and Minimum wage

Social class

*Blue-collar worker and White-collar worker

*Bourgeoisie

*False Consciousness

*Lower middle class

*Middle class

*Proletarianization

*Proletariat

*Ruling class

*Reserve army of labor

*Underclass or Lumpenproletariat

*Upper middle class

*Upper class

*Working poor

Social mobility

Trade union

Unfree labor

US working class

Vocational education

Wage slavery

Low class culture

Working class culture

Working Class Hero

References

Further reading

Engels, Friedrich, ''Condition of the Working Class in England [in 1844]'', Stanford University Press (1968), trade paperback, ISBN 0-8047-0634-4 Numerous other editions exist; first published in German in 1845. Better editions include a preface written by Engels in 1892.

Ernest Mandel, Workers under Neo-capitalism

Moran, W. (2002). Belles of New England: The women of the textile mills and the families whose wealth they wove. New York: St Martin's Press, ISBN 0-312-30183-9.

Rubin, Lillian Breslow, ''Worlds of Pain: Life in the Working Class Family, Basic Books (1976), hardcover ISBN 0-465-09245-4; trade paperback, 268 pages, ISBN 0-465-09724-3

Shipler, David K., ''The Working Poor: Invisible in America'', Knopf (2004), hardcover, 322 pages, ISBN 0-375-40890-8

Skeggs, Beverley. ''Class, Self, Culture'', Routledge, (2004),

Thompson, E.P, ''The Making of the English Working Class'' - paperback Penguin, ISBN 0-14-013603-7

Zweig, Michael, ''Working Class Majority: America's Best Kept Secret'', Cornell University Press (2001), trade paperback, 198 pages, ISBN 0-8014-8727-7

External links

The Center for Working-Class Studies at Youngstown State University

International Labor and Working-Class History Journal

Images of the working class between 1840 and 1945 from the McCord Museum's online collection

libcom.org Working Class History page

The Working-Class poetry of Gerald Massey

Definition of "Working Class", Dictionary.com

An introduction to the working class, Prole.info

Bibliography - WORK, WORKERS AND THEIR WORKPLACES

Working Moms

List of Working Class Literature

List of Working Class Videos — Movies, and Documentaries

Paulo Freire Research Center–Finland

BBC Archive collection of TV & Radio programmes about Working Class Britain

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Category:Socialism Category:Social groups Category:Social classes Category:Labor Category:Marxism Category:Marxist theory

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Coordinates	34°03′″N118°15′″N
name	Steve Jobs
birth name	Steven Paul Jobs
birth date	February 24, 1955
birth place
death date	October 05, 2011
death place
occupation	Chairman, Apple Inc.
Boards	The Walt Disney Company, Apple, Inc.
alma mater	Reed College (one semester in 1972)
networth	$8.3 billion (2011)
religion	Buddhism
spouse	Laurene Powell Jobs(m. 1991–2011; his death)
children	4
signature	Firma de Steve Jobs.svg
relatives	Mona Simpson (sister)
website	}}

Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American computer entrepreneur and inventor. He was co-founder, chairman, and chief executive officer of Apple Inc. Jobs also previously served as chief executive of Pixar Animation Studios; he became a member of the board of directors of The Walt Disney Company in 2006, following the acquisition of Pixar by Disney. He was credited in ''Toy Story'' (1995) as an executive producer.

In the late 1970s, Jobs, with Apple co-founder Steve Wozniak, Mike Markkula, and others, designed, developed, and marketed one of the first commercially successful lines of personal computers, the Apple II series. In the early 1980s, Jobs was among the first to see the commercial potential of Xerox PARC's mouse-driven graphical user interface, which led to the creation of the Macintosh. After losing a power struggle with the board of directors in 1985, Jobs resigned from Apple and founded NeXT, a computer platform development company specializing in the higher-education and business markets. Apple's subsequent 1996 buyout of NeXT brought Jobs back to the company he co-founded, and he served as its CEO from 1997 until 2011.

In 1986, he acquired the computer graphics division of Lucasfilm Ltd which was spun off as Pixar Animation Studios. He remained CEO and majority shareholder at 50.1 percent until its acquisition by The Walt Disney company in 2006. Consequently Jobs became Disney's largest individual shareholder at 7 percent and a member of Disney's Board of Directors.

On August 24, 2011, Jobs announced his resignation from his role as Apple's CEO. In his letter of resignation, Jobs strongly recommended that the Apple executive succession plan be followed and Tim Cook be named as his successor. Per his request, Jobs was appointed chairman of Apple's board of directors. On October 5, 2011, Apple announced that Jobs had died. He was 56 years old. His aim, to develop products that are both functional and elegant, had earned him a devoted following.

Early years

Jobs was born in San Francisco and was adopted by Paul and Clara Jobs (née Hagopian) of Mountain View, California. Paul and Clara later adopted a daughter, Patti. Jobs' biological parents – Abdulfattah John Jandali, a Syrian immigrant to the U.S. who later became a political science professor, and Joanne Schieble (later Simpson), an American graduate student who went on to become a speech language pathologist – eventually married. Together, they gave birth to and raised Jobs' biological sister, novelist Mona Simpson.

Jobs attended Cupertino Junior High and Homestead High School in Cupertino, California. He frequented after-school lectures at the Hewlett-Packard Company in Palo Alto, California and was later hired there, working with Steve Wozniak as a summer employee. Following high school graduation in 1972, Jobs enrolled at Reed College in Portland, Oregon. Although he dropped out after only one semester, he continued auditing classes at Reed, while sleeping on the floor in friends' rooms, returning Coke bottles for food money, and getting weekly free meals at the local Hare Krishna temple. Jobs later said, "If I had never dropped in on that single calligraphy course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts."

In autumn 1974, Jobs returned to California and began attending meetings of the Homebrew Computer Club with Wozniak. He took a job as a technician at Atari, a manufacturer of popular video games, with the primary intent of saving money for a spiritual retreat to India.

Jobs then traveled to India to visit the Neem Karoli Baba at his Kainchi Ashram with a Reed College friend (and, later, the first Apple employee), Daniel Kottke, in search of spiritual enlightenment. He came back a Buddhist with his head shaved and wearing traditional Indian clothing. During this time, Jobs experimented with psychedelics, calling his LSD experiences "one of the two or three most important things [he had] done in [his] life". He later said that people around him who did not share his countercultural roots could not fully relate to his thinking.

Jobs returned to his previous job at Atari and was given the task of creating a circuit board for the game ''Breakout''. According to Atari founder Nolan Bushnell, Atari had offered $100 for each chip that was eliminated in the machine. Jobs had little interest or knowledge in circuit board design and made a deal with Wozniak to split the bonus evenly between them if Wozniak could minimize the number of chips. Much to the amazement of Atari, Wozniak reduced the number of chips by 50, a design so tight that it was impossible to reproduce on an assembly line. At the time, Jobs told Wozniak that Atari had only given them $700 (instead of the actual $5,000) and that Wozniak's share was thus $350.

Career

Beginnings of Apple Computer

In 1976, Steve Jobs, Steve Wozniak and Ronald Wayne, with later funding from a then-semi-retired Intel product-marketing manager and engineer A.C. "Mike" Markkula Jr., founded Apple. Prior to co-founding Apple, Wozniak was an electronics hacker. Jobs and Wozniak had been friends for several years, having met in 1971, when their mutual friend, Bill Fernandez, introduced 21-year-old Wozniak to 16-year-old Jobs. Steve Jobs managed to interest Wozniak in assembling a computer and selling it. As Apple continued to expand, the company began looking for an experienced executive to help manage its expansion.

In 1978, Apple recruited Mike Scott from National Semiconductor to serve as CEO for what turned out to be several turbulent years. In 1983, Steve Jobs lured John Sculley away from Pepsi-Cola to serve as Apple's CEO, asking, "Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?" The following year, Apple aired a Super Bowl television commercial titled "1984". At Apple's annual shareholders meeting on January 24, 1984, an emotional Jobs introduced the Macintosh to a wildly enthusiastic audience; Andy Hertzfeld described the scene as "pandemonium". The Macintosh became the first commercially successful small computer with a graphical user interface. The development of the Mac was started by Jef Raskin, and eventually taken over by Jobs.

While Jobs was a persuasive and charismatic director for Apple, some of his employees from that time had described him as an erratic and temperamental manager. An industry-wide sales slump towards the end of 1984 caused a deterioration in Jobs's working relationship with Sculley, and at the end of May 1985 – following an internal power struggle and an announcement of significant layoffs because of disappointing sales at the time – Sculley relieved Jobs of his duties as head of the Macintosh division. He later claimed that being fired from Apple was the best thing that could happen to him; "The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life."

NeXT Computer

Around the same time, Jobs founded another computer company, NeXT Computer. Like the Apple Lisa, the NeXT workstation was technologically advanced; however, it was largely dismissed by industry as cost-prohibitive. Among those who could afford it, however, the NeXT workstation garnered a strong following because of its technical strengths, chief among them its object-oriented software development system. Jobs marketed NeXT products to the scientific and academic fields because of the innovative, experimental new technologies it incorporated (such as the Mach kernel, the digital signal processor chip, and the built-in Ethernet port).

The NeXTcube was described by Jobs as an "interpersonal" computer, which he believed was the next step after "personal" computing. That is, if computers could allow people to communicate and collaborate together in an easy way, it would solve many of the problems that "personal" computing had come up against.

During a time when e-mail for most people was plain text, Jobs loved to demo the NeXT's e-mail system, NeXTMail, as an example of his "interpersonal" philosophy. NeXTMail was one of the first to support universally visible, clickable embedded graphics and audio within e-mail.

Jobs ran NeXT with an obsession for aesthetic perfection, as evidenced by such things as the NeXTcube's magnesium case. This put considerable strain on NeXT's hardware division, and in 1993, after having sold only 50,000 machines, NeXT transitioned fully to software development with the release of NeXTSTEP/Intel.

Pixar and Disney

In 1986, Jobs bought The Graphics Group (later renamed Pixar) from Lucasfilm's computer graphics division for the price of $10 million, $5 million of which was given to the company as capital.

The new company, which was originally based at Lucasfilm's Kerner Studios in San Rafael, California, but has since relocated to Emeryville, California, was initially intended to be a high-end graphics hardware developer. After years of unprofitability selling the Pixar Image Computer, it contracted with Disney to produce a number of computer-animated feature films, which Disney would co-finance and distribute.

The first film produced by the partnership, ''Toy Story'', brought fame and critical acclaim to the studio when it was released in 1995. Over the next 15 years, under Pixar's creative chief John Lasseter, the company would produce the box-office hits ''A Bug's Life'' (1998), ''Toy Story 2'' (1999), ''Monsters, Inc.'' (2001), ''Finding Nemo'' (2003), ''The Incredibles'' (2004), ''Cars'' (2006), ''Ratatouille'' (2007), ''WALL-E'' (2008), ''Up'' (2009) and ''Toy Story 3'' (2010). ''Finding Nemo'', ''The Incredibles'', ''Ratatouille'', ''WALL-E'', ''Up'' and ''Toy Story 3'' each received the Academy Award for Best Animated Feature, an award introduced in 2001.

In the years 2003 and 2004, as Pixar's contract with Disney was running out, Jobs and Disney chief executive Michael Eisner tried but failed to negotiate a new partnership, and in early 2004 Jobs announced that Pixar would seek a new partner to distribute its films once its contract with Disney expired.

In October 2005, Bob Iger replaced Eisner at Disney, and Iger quickly worked to patch up relations with Jobs and Pixar. On January 24, 2006, Jobs and Iger announced that Disney had agreed to purchase Pixar in an all-stock transaction worth $7.4 billion. Once the deal closed, Jobs became The Walt Disney Company's largest single shareholder with approximately 7% of the company's stock. Jobs's holdings in Disney far exceed those of Eisner, who holds 1.7%, and of Disney family member Roy E. Disney, who until his 2009 death held about 1% of the company's stock and whose criticisms of Eisner – especially that he soured Disney's relationship with Pixar – accelerated Eisner's ousting. Jobs joined the company's board of directors upon completion of the merger. Jobs also helped oversee Disney and Pixar's combined animation businesses with a seat on a special six person steering committee.

Return to Apple

In 1996, Apple announced that it would buy NeXT for $429 million. The deal was finalized in late 1996, bringing Jobs back to the company he had co-founded. Jobs became ''de facto'' chief after then-CEO Gil Amelio was ousted in July. He was formally named interim chief executive in September 1997. In March 1998, to concentrate Apple's efforts on returning to profitability, Jobs terminated a number of projects, such as Newton, Cyberdog, and OpenDoc. In the coming months, many employees developed a fear of encountering Jobs while riding in the elevator, "afraid that they might not have a job when the doors opened. The reality was that Jobs' summary executions were rare, but a handful of victims was enough to terrorize a whole company." Jobs also changed the licensing program for Macintosh clones, making it too costly for the manufacturers to continue making machines.

With the purchase of NeXT, much of the company's technology found its way into Apple products, most notably NeXTSTEP, which evolved into Mac OS X. Under Jobs's guidance the company increased sales significantly with the introduction of the iMac and other new products; since then, appealing designs and powerful branding have worked well for Apple. At the 2000 Macworld Expo, Jobs officially dropped the "interim" modifier from his title at Apple and became permanent CEO. Jobs quipped at the time that he would be using the title 'iCEO.'

The company subsequently branched out, introducing and improving upon other digital appliances. With the introduction of the iPod portable music player, iTunes digital music software, and the iTunes Store, the company made forays into consumer electronics and music distribution. On June 29, 2007, Apple entered the cellular phone business with the introduction of the iPhone, a multi-touch display cell phone, which also included the features of an iPod and, with its own mobile browser, revolutionized the mobile browsing scene. While stimulating innovation, Jobs also reminded his employees that "real artists ship", by which he meant that delivering working products on time is as important as innovation and attractive design.

Jobs was both admired and criticized for his consummate skill at persuasion and salesmanship, which has been dubbed the "reality distortion field" and was particularly evident during his keynote speeches (colloquially known as "Stevenotes") at Macworld Expos and at Apple's own Worldwide Developers Conferences.

In 2005, Jobs responded to criticism of Apple's poor recycling programs for e-waste in the U.S. by lashing out at environmental and other advocates at Apple's Annual Meeting in Cupertino in April. However, a few weeks later, Apple announced it would take back iPods for free at its retail stores. The Computer TakeBack Campaign responded by flying a banner from a plane over the Stanford University graduation at which Jobs was the commencement speaker. The banner read "Steve — Don't be a mini-player recycle all e-waste". In 2006, he further expanded Apple's recycling programs to any U.S. customer who buys a new Mac. This program includes shipping and "environmentally friendly disposal" of their old systems.

Resignation

In August 2011, Jobs resigned as CEO of Apple, but remained at the company as chairman of the company's board. Hours after the announcement, Apple Inc. (AAPL) shares dropped 5% in after-hour trading. The relatively small drop, when considering the importance of Jobs to Apple, was associated with the fact that Jobs' health had been in the news for several years, and he was on medical leave since January 2011. It was believed, according to ''Forbes'', that the impact would be felt in a negative way beyond Apple, including at The Walt Disney Company where Jobs served as director. In after-hour trading on the day of the announcement, Walt Disney Co. (DIS) shares dropped 1.5%.

Business life

Wealth

Even though Jobs earned only $1 a year as CEO of Apple, he held 5.426 million Apple shares, as well as 138 million shares in Disney (which he had received in exchange for Disney's acquisition of Pixar). ''Forbes'' estimated his net wealth at $8.3 billion in 2010, making him the 42nd wealthiest American.

Stock options backdating issue

In 2001, Steve Jobs was granted stock options in the amount of 7.5 million shares of Apple with an exercise price of $18.30, which allegedly should have been $21.10, thereby incurring taxable income of $20,000,000 that he did not report as income. This indicated backdating. Apple overstated its earnings by that same amount. If found liable, Jobs might have faced a number of criminal charges and civil penalties. Apple claimed that the options were originally granted at a special board meeting. Furthermore, the investigation is focusing on false dating of the options resulting in a retroactive $20 million increase in the exercise price. The case is the subject of active criminal and civil government investigations, though an independent internal Apple investigation completed on December 29, 2006, found that Jobs was unaware of these issues and that the options granted to him were returned without being exercised in 2003. On July 1, 2008, a $7 billion class action suit was filed against several members of the Apple Board of Directors for revenue lost due to the alleged securities fraud.

Management style

Much was made of Jobs' aggressive and demanding personality. ''Fortune'' wrote that he was "considered one of Silicon Valley's leading egomaniacs". Commentaries on his temperamental style can be found in Mike Moritz's ''The Little Kingdom'', one of the few authorized biographies of Jobs; ''The Second Coming of Steve Jobs,'' by Alan Deutschman; and ''iCon: Steve Jobs'', by Jeffrey S. Young & William L. Simon. In 1993, Jobs made Fortune's list of America's Toughest Bosses in regard to his leadership of NeXT. Cofounder Dan'l Lewin was quoted in Fortune as saying of that period, "The highs were unbelievable . . . [b]ut the lows were unimaginable," to which Jobs's office replied that his personality had changed since then.

Jef Raskin, a former colleague, once said that Jobs "would have made an excellent king of France," alluding to Jobs' compelling and larger-than-life persona.

Jobs always aspired to position Apple and its products at the forefront of the information technology industry by foreseeing and setting trends, at least in innovation and style. He summed up that self-concept at the end of his keynote speech at the Macworld Conference and Expo in January 2007 by quoting ice hockey legend Wayne Gretzky:

Floyd Norman said that at Pixar, Jobs was a "mature, mellow individual" and never interfered with the creative process of the filmmakers.

In 2005, Steve Jobs banned all books published by John Wiley & Sons from Apple Stores in response to their publishing an unauthorized biography, ''iCon: Steve Jobs''. In its 2010 annual earnings report, Wiley said it had "closed a deal ... to make its titles available for the iPad."

Inventions

Jobs is listed as either primary inventor or co-inventor in 338 US patents or patent applications related to a range of technologies from actual computer and portable devices to user interfaces (including touch-based), speakers, keyboards, power adapters, staircases, clasps, sleeves, lanyards and packages.

Philanthropy

After Bloomberg accidentally published Jobs' obituary in 2008, Arik Hesseldahl of BusinessWeek magazine noted that "Jobs isn't widely known for his association with philanthropic causes", compared to Bill Gates' efforts. After resuming control of Apple in 1997, Jobs eliminated all corporate philanthropy programs.

Personal life

Jobs married Laurene Powell, on March 18, 1991. Presiding over the wedding was the Zen Buddhist monk Kobun Chino Otogawa. The couple have a son and two daughters. Jobs also has a daughter, Lisa Brennan-Jobs (born 1978), from his relationship with Bay Area painter Chrisann Brennan. She briefly raised their daughter on welfare when Jobs denied paternity by claiming he was sterile; he later acknowledged Lisa as his daughter.

In the unauthorized biography, ''The Second Coming of Steve Jobs,'' author Alan Deutschman reports that Jobs once dated Joan Baez. Deutschman quotes Elizabeth Holmes, a friend of Jobs from his time at Reed College, as saying she "believed that Steve became the lover of Joan Baez in large measure because Baez had been the lover of Bob Dylan." In another unauthorized biography, ''iCon: Steve Jobs'' by Jeffrey S. Young & William L. Simon, the authors suggest that Jobs might have married Baez, but her age at the time (41) meant it was unlikely the couple could have children.

Jobs was also a fan of The Beatles. He referred to them on multiple occasions at Keynotes and also was interviewed on a showing of a Paul McCartney concert. When asked about his business model on ''60 Minutes'', he replied:

In 1982, Jobs bought an apartment in The San Remo, an apartment building in New York City with a politically progressive reputation, where Demi Moore, Steven Spielberg, Steve Martin, and Princess Yasmin Aga Khan, daughter of Rita Hayworth, also had apartments. With the help of I.M. Pei, Jobs spent years renovating his apartment in the top two floors of the building's north tower, only to sell it almost two decades later to U2 singer Bono. Jobs had never moved in.

In 1984, Jobs purchased a , 14-bedroom Spanish Colonial mansion, designed by George Washington Smith, in Woodside, California (also known as Jackling House). Although it reportedly remained in an almost unfurnished state, Jobs lived in the mansion for almost ten years. According to reports, he kept an old BMW motorcycle in the living room, and let Bill Clinton use it in 1998. From the early 1990s, Jobs lived in a house in the Old Palo Alto neighborhood of Palo Alto. President Clinton dined with Jobs and 14 Silicon Valley CEOs there on August 7, 1996 on a meal catered by Greens Restaurant. Clinton returned the favor and Jobs, who was a Democratic donor, slept in the Lincoln bedroom of the White House.

Jobs allowed Jackling House to fall into a state of disrepair, planning to demolish the house and build a smaller home on the property; but he met with complaints from local preservationists over his plans. In June 2004, the Woodside Town Council gave Jobs approval to demolish the mansion, on the condition that he advertise the property for a year to see if someone would move it to another location and restore it. A number of people expressed interest, including several with experience in restoring old property, but no agreements to that effect were reached. Later that same year, a local preservationist group began seeking legal action to prevent demolition. In January 2007 Jobs was denied the right to demolish the property, by a court decision. The court decision was overturned on appeal in March 2010 and the mansion was demolished beginning February 2011.

Jobs usually wore a black long-sleeved mock turtleneck made by St. Croix, Levi's 501 blue jeans, and New Balance 991 sneakers. He was a pescetarian, one whose diet includes fish but no other meat.

His car was a silver 2008 Mercedes SL 55 AMG, which does not display its license plates.

Jobs had a public war of words with Dell Computer CEO Michael Dell, starting when Jobs first criticized Dell for making "un-innovative beige boxes". On October 6, 1997, in a Gartner Symposium, when Michael Dell was asked what he would do if he owned then-troubled Apple Computer, he said "I'd shut it down and give the money back to the shareholders." In 2006, Steve Jobs sent an email to all employees when Apple's market capitalization rose above Dell's. The email read:

Illness and death

In mid-2004, Jobs announced to his employees that he had been diagnosed with a cancerous tumor in his pancreas. The prognosis for pancreatic cancer is usually very poor; Jobs, however, stated that he had a rare, far less aggressive type known as islet cell neuroendocrine tumor. After initially resisting the idea of conventional medical intervention and embarking on a special diet to thwart the disease, Jobs underwent a pancreaticoduodenectomy (or "Whipple procedure") in July 2004 that appeared to successfully remove the tumor. Jobs apparently did not require nor receive chemotherapy or radiation therapy. During Jobs' absence, Timothy D. Cook, head of worldwide sales and operations at Apple, ran the company.

In early August 2006, Jobs delivered the keynote for Apple's annual Worldwide Developers Conference. His "thin, almost gaunt" appearance and unusually "listless" delivery, together with his choice to delegate significant portions of his keynote to other presenters, inspired a flurry of media and Internet speculation about his health. In contrast, according to an ''Ars Technica'' journal report, WWDC attendees who saw Jobs in person said he "looked fine". Following the keynote, an Apple spokesperson said that "Steve's health is robust."

Two years later, similar concerns followed Jobs' 2008 WWDC keynote address. Apple officials stated Jobs was victim to a "common bug" and was taking antibiotics, while others surmised his cachectic appearance was due to the Whipple procedure. During a July conference call discussing Apple earnings, participants responded to repeated questions about Steve Jobs' health by insisting that it was a "private matter". Others, however, voiced the opinion that shareholders had a right to know more, given Jobs' hands-on approach to running his company. The ''New York Times'' published an article based on an off-the-record phone conversation with Jobs, noting that "while his health issues have amounted to a good deal more than 'a common bug,' they weren't life-threatening and he doesn't have a recurrence of cancer."

On August 28, 2008, Bloomberg mistakenly published a 2500-word obituary of Jobs in its corporate news service, containing blank spaces for his age and cause of death. (News carriers customarily stockpile up-to-date obituaries to facilitate news delivery in the event of a well-known figure's untimely death.) Although the error was promptly rectified, many news carriers and blogs reported on it, intensifying rumors concerning Jobs' health. Jobs responded at Apple's September 2008 ''Let's Rock'' keynote by quoting Mark Twain: "Reports of my death are greatly exaggerated." At a subsequent media event, Jobs concluded his presentation with a slide reading "110/70", referring to his blood pressure, stating he would not address further questions about his health.

On December 16, 2008, Apple announced that marketing vice-president Phil Schiller would deliver the company's final keynote address at the Macworld Conference and Expo 2009, again reviving questions about Jobs' health. In a statement given on January 5, 2009 on Apple.com, Jobs said that he had been suffering from a "hormone imbalance" for several months. On January 14, 2009, in an internal Apple memo, Jobs wrote that in the previous week he had "learned that my health-related issues are more complex than I originally thought" and announced a six-month leave of absence until the end of June 2009 to allow him to better focus on his health. Tim Cook, who had previously acted as CEO in Jobs' 2004 absence, became acting CEO of Apple, with Jobs still involved with "major strategic decisions."

In April 2009, Jobs underwent a liver transplant at Methodist University Hospital Transplant Institute in Memphis, Tennessee. Jobs' prognosis was "excellent".

On January 17, 2011, a year and a half after Jobs returned from his liver transplant, Apple announced that he had been granted a medical leave of absence. Jobs announced his leave in a letter to employees, stating his decision was made "so he could focus on his health". As during his 2009 medical leave, Apple announced that Tim Cook would run day-to-day operations and that Jobs would continue to be involved in major strategic decisions at the company. Despite the leave, he made appearances at the iPad 2 launch event (March 2), the WWDC keynote introducing iCloud (June 6), and before the Cupertino city council (June 7).

Jobs announced his resignation from his role as Apple's CEO on August 24, 2011. In his resignation letter, Jobs wrote that he could "no longer meet [his] duties and expectations as Apple's CEO".

On October 5, 2011, his family, in a statement, said Jobs "died peacefully today surrounded by his family . . ."

Apple released a separate statement saying that Jobs had died. The statement read "We are deeply saddened to announce that Steve Jobs passed away today. Steve's brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve. His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts."

Also on October 5, 2011, Apple's corporate website greeted visitors with a simple page showing Jobs's name and lifespan next to his greyscale portrait. Clicking on Jobs's image led to an obituary that read "Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple." An email address was also posted for the public to share their memories, condolences, and thoughts.

Jobs is survived by his wife, Laurene, to whom he was married for 20 years, their three children, and a fourth child, Lisa Brennan-Jobs, from a previous relationship.

Statements on Jobs' death

Statements reacting to Jobs' death were released by notable people in the US, including U.S. President Barack Obama, Microsoft founder Bill Gates, Walt Disney Company's Bob Iger, and Facebook founder Mark Zuckerberg. Wired collected reactions and posted them in tribute on their homepage.

Excerpts from President Barack Obama's statement:

Steve was among the greatest of American innovators - brave enough to think differently, bold enough to believe he could change the world, and talented enough to do it. By building one of the planet’s most successful companies from his garage, he exemplified the spirit of American ingenuity. By making computers personal and putting the internet in our pockets, he made the information revolution not only accessible, but intuitive and fun. And by turning his talents to storytelling, he has brought joy to millions of children and grownups alike. Steve was fond of saying that he lived every day like it was his last. Because he did, he transformed our lives, redefined entire industries, and achieved one of the rarest feats in human history: he changed the way each of us sees the world.

Bill Gates released a statement saying:

I'm truly saddened to learn of Steve Jobs' death. Melinda and I extend our sincere condolences to his family and friends, and to everyone Steve has touched through his work. Steve and I first met nearly 30 years ago, and have been colleagues, competitors and friends over the course of more than half our lives. The world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come. For those of us lucky enough to get to work with him, it's been an insanely great honor. I will miss Steve immensely.

Walt Disney Company president Bob Iger said in regards to Jobs:

Steve Jobs was a great friend as well as a trusted advisor. His legacy will extend far beyond the products he created or the businesses he built. It will be the millions of people he inspired, the lives he changed, and the culture he defined. Steve was such an "original," with a thoroughly creative, imaginative mind that defined an era. Despite all he accomplished, it feels like he was just getting started. With his passing the world has lost a rare original, Disney has lost a member of our family, and I have lost a great friend. Our thoughts and prayers are with his wife Laurene and his children during this difficult time.

Mark Zuckerberg wrote on his Facebook page:

Steve, thank you for being a mentor and a friend. Thanks for showing that what you build can change the world. I will miss you.

American director Steven Spielberg said: "Steve Jobs was the greatest inventor since Thomas Edison. He put the world at our fingertips."

Microsoft Co-founder Paul Allen said: "We've lost a unique tech pioneer and auteur who knew how to make amazingly great products. Steve fought a long battle against tough odds in a very brave way. He kept doing amazing things in the face of all that adversity. As someone who has had his own medical challenges, I couldn't help but be encouraged by how he persevered."

Apple Co-founder Steve Wozniak said : "People sometimes have goals in life. Steve Jobs exceeded every goal he set himself."

Honors

Jobs was awarded the National Medal of Technology by President Ronald Reagan in 1984 with Steve Wozniak (among the first people to ever receive the honor), and a Jefferson Award for Public Service in the category "Greatest Public Service by an Individual 35 Years or Under" (a.k.a. the ''Samuel S. Beard Award'') in 1987. On November 27, 2007, Jobs was named the most powerful person in business by ''Fortune Magazine''. On December 5, 2007, California Governor Arnold Schwarzenegger and First Lady Maria Shriver inducted Jobs into the California Hall of Fame, located at The California Museum for History, Women and the Arts.

In August 2009, Jobs was selected as the most admired entrepreneur among teenagers in a survey by Junior Achievement. On November 5, 2009, Jobs was named the CEO of the decade by ''Fortune Magazine''. In September 2011, Jobs was ranked No.17 on Forbes: The World's Most Powerful People. In December 2010, the ''Financial Times'' named Jobs its person of the year for 2010, ending its essay by stating, "In his autobiography, John Sculley, the former PepsiCo executive who once ran Apple, said this of the ambitions of the man he had pushed out: 'Apple was supposed to become a wonderful consumer products company. This was a lunatic plan. High-tech could not be designed and sold as a consumer product.' How wrong can you be".

In popular culture

Due to his youth, great wealth, and charisma, after Apple's founding Jobs became a symbol of his company and industry. When ''Time'' named the computer as the 1982 "Machine of the Year", it published a long profile of him as "the most famous maestro of the micro". In 2011 Jobs was voted Best Business Entrepreneur On Earth. Jobs was prominently featured in four productions about the history of the personal computing industry:

''Triumph of the Nerds'' – a 1996 three-part documentary for PBS, about the rise of the home computer/personal computer.

''Nerds 2.0.1'' – a 1998 three-part documentary for PBS, (and sequel to ''Triumph of the Nerds'') which chronicles the development of the Internet.

''Pirates of Silicon Valley'' – a 1999 docudrama which chronicles the rise of Apple and Microsoft. He was portrayed by Noah Wyle.

''The Machine that Changed the World (1992)'' – Part 3 of this 5 part documentary, called ''The Paperback Computer'', prominently featured Jobs and his role in the early days of Apple.

After his resignation as Apple's CEO, Jobs was characterized as the Thomas Edison and Henry Ford of his time.

Notes

References

Bantam Doubleday Dell. ISBN 0-385-48684-7. Chapter 28

External links

Steve Jobs' executive profile at Apple.

YouTube video of first Jobs' Macworld keynote in 1997, when he returned to Apple, where he announced partnership with Microsoft.

Jobs's commencement address at Stanford University, June 12, 2005 (YouTube video).

"Thoughts on Music" by Steve Jobs, February 6, 2007.

"Thoughts on Flash" by Steve Jobs, April, 2010.

Bloomberg Game Changers: Steve Jobs A 48 minute video on Steve Jobs by Bloomberg

Profile at ''Forbes''

Articles

"Thirty Years of Innovation at Apple: Jobs on the Job". ''Time''. 2007.

Anecdotes from Steve Jobs' early days in Apple as reported by Andy Hertzfeld. Folklore.org.

Interviews

Steve Jobs in 1994: The Rolling Stone Interview, ''Rolling Stone'' – 1994, republished January 17, 2011. Archived URL

 — April 20, 1995.

The Seed of Apple's Innovation, ''BusinessWeek'' — October 12, 2004.

How Big Can Apple Get?, ''Fortune'' — February 21, 2005.

, ''Newsweek'' — October 15, 2006.

Bill Gates and Steve Jobs (video and transcript of on stage interview), ''All Things D'' – May 30, 2007.

Videotaped Deposition of Steven P. Jobs in front of the Securities and Exchange Commission  – March 18, 2008

Interview with Abdulfattah "John" Jandali, Job's biological father, by Mohannad Al-Haj Ali, published in ''Al Hayat'' ''Ya Liban'', February 28, 2011

Category:1955 births Category:2011 deaths Category:American adoptees Category:American billionaires Category:American chief executives Category:American people of Syrian descent Category:American Zen Buddhists Category:Apple Inc. employees Category:Articles with inconsistent citation formats Category:Businesspeople from California Category:Businesspeople in software Category:Computer designers Category:Computer pioneers Category:Disney people Category:Internet pioneers Category:National Medal of Technology recipients Category:NeXT Category:Organ transplant recipients Category:People from the San Francisco Bay Area Category:Pescetarians Category:Reed College alumni

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Coordinates	34°03′″N118°15′″N
name	Simon Mainwaring
birth date
occupation	Social media consultant, author, speaker
website	http://www.wefirstbook.com
footnotes	}}

Simon Mainwaring (born 1967) is an award-winning branding consultant, advertising creative director, and social media specialist and blogger. He is recognized for his thought leadership on the impact that social media is having on brands and consumers, and ultimately how the new dynamics between them will alter the accepted paradigms of marketing, advertising, and even capitalism itself.

His experience and observations of the trends in social media and the impact of consumer power on brands led him to create the concept of We First capitalism. This is a new set of principles to guide corporations and consumers to reengineer free market capitalism to become a motor of positive global social transformation. He is the author of ''We First: How Brands and Consumers Use Social Media to Renew Capitalism and Build a Better World.''

The Origin of “We First” Capitalism

We First capitalism stands among many proposals that have been created with the goal of reinventing or developing a new version of capitalism that avoids the problems of free market capitalism (such as its short-term profit orientation, tendency to produce a disparity of wealth, and its drive to neglect the environment and social justice in favor of profits). Over the past few years, numerous economists, corporate executives, and social thought leaders have proposed their own ideas for how to change capitalism. These ideas have included ethical capitalism, co-op capitalism (Noreena Hertz), conscious capitalism (Whole Food’s CEO, John Mackey), constructive capitalism (Umair Haque), and Philanthrocapitalism (Matthew Bishop, Michael Green, Bill Clinton, Bill Gates, Warren Buffet).

In January 2008, Bill Gates gave a speech to the World Economic Forum in which he called on corporations throughout the world to participate in what he called creative capitalism. He spelled out a new logic for why corporations should accept greater responsibility for developing solutions to address the many crises that plague the world, especially in the Third World where poverty often precludes sufficient profit to merit corporate participation. Gates stated:

:I'd like to ask everyone here—whether you're in business, government or the nonprofit world—to take on a project of creative capitalism in the coming year. It doesn't have to be a new project; you could take an existing project, and see where you might stretch the reach of market forces to help push things forward. When you award foreign aid, when you make charitable gifts, when you try to change the world—can you also find ways to put the power of market forces behind the effort to help the poor?

Inspired by Gates’s challenge and intrigued by the new thinking around the need to reinvent capitalism, Mainwaring developed the concept of We First capitalism. Its premise is a twist on traditional free market capitalism by which corporations and consumers become partners in social transformation, using the everyday transactions of consumer commerce to generate contributions to causes. We First posits that corporations must re-conceive how they view their self-interest in a complex and connected world, and must seek to include purpose, sustainability, and values into their business practices.

The main element of We First capitalism is “contributory consumption” by which a small percentage of every single transaction between brands and consumers (including B2B transactions) is reserved as a donation to a cause for the betterment of the world. Corporations can manage these donations themselves and contribute them to the causes they prefer, or they can pool them together with other companies in a new association that Mainwaring envisions, The Global Brand Initiative (GBI). The GBI is intended to act as a new model of corporate cooperation, in which corporations from around the world agree to work together using their scientific and technical expertise, leadership, intellectual property, bricks and mortar infrastructure, and distribution channels to help eradicate the problems of the world.

We First goes beyond the common types of corporate social responsibility programs currently existing such as corporate foundation charitable donations and cause marketing campaigns that temporarily link consumer purchases to a cause donation. We First capitalism and contributory consumption are intended to become a permanent reengineering of free market capitalism. Given that consumers in the First World generate trillions of dollars in transactions, just a small portion of these (as little as 1% to 5%) would provide more financial resources than all the corporate contributions to causes being made today, which are estimated at only $14 billion according to The Center on Philanthropy at Indiana University. Mainwaring estimates that contributory consumption could generate $50 to $100 billion each and every year—an amount that could finally begin to solve the vast problems in the world, including poverty, illiteracy, disease, malnutrition, infant mortality, and unemployment.

We First capitalism seeks to maximize the potential of the private sector (including corporations and consumers) to assist governments that are burdened with historic debt and unable to handle these crises in the way that the world has come to expect of them to act as the “first pillar” of social relief and change. The We First contributions from consumer transaction would also do more than supplement the increasingly scarce resources of the world’s millions of philanthropies that have become the second pillar of social change. Due to the global recession, philanthropies are losing the critical sources of their private funding, thus significantly reducing their ability to implement their relief programs in many areas of the globe. In the vision of We First capitalism, the private sector is the only resource left untapped that has the capacity to help solve the scale of problems in the world.

Market Dynamics and Social Basis of We First Capitalism

In developing We First capitalism, Mainwaring derived its foundational ideas not as a utopian vision of capitalism, but from an actual market dynamic that is taking shape and already starting to alter the nature of business. This dynamic is due to the rise and ubiquitous global penetration of the Internet, social media and mobile telephony—three forces that are fast combining to completely change the old paradigms of corporate dominance over consumers. These tools are completely altering the former balance of power between corporations and consumers. Whereas in the past, corporations dominated and controlled the conversation between brands and consumers through their advertising via traditional media, which effectively dictated to consumers what to think and what to buy, today’s consumers now have access to, and even control of, the most popular media. Through tools such as Facebook, Twitter, YouTube, and Foursquare, consumers now have the capability to dialogue with corporations. They can monitor corporate behaviors and demand a higher level of corporate social responsibility. Through the Internet, social media, and mobile phone apps, consumers are gaining substantial leverage to use their collective opinion and their pocketbooks to influence corporate policies and actions.

Substantial market research data such as the Edelman Goodpurpose survey and the Cone Cause Evolution Study demonstrate that today’s consumers overwhelmingly desire corporations to be involved in social causes. These studies consistently demonstrate that consumers prefer to purchase from companies that are socially, ethically, and environmentally responsible. Two key marketing demographic groups, “Moms” and “Millennials,” both respond at higher levels than average adults that they would even switch brands if one of was involved in a cause while another was not.

In developing the concept of We First, Mainwaring recognized that the consumer movement to pressure corporations towards greater social responsibility would grow ever stronger in the near future, due to social media and smart phones which give consumers the ability to share information and make purchasing decisions in the shopping aisle about which brands are produced by ethical companies and which are not. This information will increasingly drive consumer purchases and allow them to reward ethical and socially responsible companies, while punishing those that are not.

At the same time Mainwaring recognized that the Internet, smart phones, and social media are also emerging forces that can assist corporations who learn to use them correctly. These technologies give corporations far greater opportunities beyond traditional marketing and advertising to connect with their customers in deeper, more meaningful ways that help build brand loyalty and hence, long-term profits. Examples of this dynamic among leading companies include Pepsi Refresh and Dove Soap’s Campaign for Real Beauty, both marketing programs that utilize social media to inspire consumers to help shape the image of a brand and participate with it in socially responsible causes.

Mainwaring advocates that society is ready to adopt We First capitalism. Through his outreach, which includes the We First web site, his blog, and his book, he analyzes the movement towards a new capitalism and he offers dozens of specific actions that both brands and consumers can take to maximize the opportunities they have to use the tools of the Internet, social media, and mobile telephony to their best advantage. Mainwaring recommends that corporations and consumers can establish an ongoing “private sector” partnership whose objectives are to transform capitalism into a perpetual engine of progress and to assist governments and philanthropies with the tasks of eradicating the major global crises of poverty, malnutrition, disease, infant mortality, illiteracy, and unemployment.

Career

Founder & CEO, We First, Inc.

Mainwaring is the founder and CEO of We First, a consultancy founded in 2010 dedicated to raise awareness and advocate for We First capitalism. We First works with corporations, brands, and advertising and social media agencies to deepen their understanding of how social media changes the consumer-brand relationship and how they can utilize the tools of social media and mobile smart phones applications to turn consumers into loyal customers. We First seeks to help brands identify their purpose and core values such that they can appeal to the growing consumer desire for a better world.

Advertising Creative Director and Brand Consultant

Prior to founding We First, Mainwaring was an advertising creative and brand consultant. After completing a First Class Honors Degree in Fine Arts and a Law Degree at Sydney University, Australia, Mainwaring entered the advertising field. He worked at many of the world’s top creative advertising agencies in Asia, Europe and the U.S. including Wieden+Kennedy, Portland, on Nike and as Worldwide Creative Director for Motorola at Ogilvy, Los Angeles. Mainwaring is a member of the General Mills Digital Advisory Board, the Advisory Board of the Center for Public Diplomacy at the USC Annenberg School for Communication and Journalism, Ad Age’s Power150 and is an Expert Blogger for Fast Company. In 2010 he was a guest of the Brookings Institute at the US-Islamic World Forum in Doha as part of their New Media working group and a speaker at the 2010 Cannes International Advertising Festival. He has received over sixty international awards at the Cannes International Advertising Festival, the One Show (U.S.) and the British Design & Art Direction Awards, among others. His work is featured in ''Cutting Edge Advertising'' by Jim Aitchison, ‘The Best Advertising of the Decade’ by Campaign Brief, ''How to Write Great Copy'' by Dominic Gettins, and ‘Pure Process” by Prof. Glenn Griffin and Deborah Morrison, as well as Lurzer’s Archive, The One Club, and Communications Arts Magazine.

Publications

''We First: How Brands and Consumers Use Social Media to Renew Capitalism and Build a Better World,'' Mainwaring, Simon. Palgrave/MacMillan, 2011.

References

External links

We First,

We First book information,

Simon Mainwaring blog,

Simon Mainwaring speaker,

Simon Mainwaring Fast Company column,

Category:1967 births Category:American bloggers Category:American Internet personalities Category:Businesspeople from California Category:Dot-com people Category:Living people Category:Web 2.0 Category:Writers from California Category:American public relations people Category:American marketing people Category:Articles created via the Article Wizard

Coordinates	34°03′″N118°15′″N
Name	Robert Baden-Powell, 1st Baron Baden-Powell
Birth place	Paddington, London, England
Death place	Nyeri, Kenya
Nickname	B-P
Branch	British Army
Serviceyears	1876–1910
Rank	Lieutenant-General
Commands	Chief of Staff, Second Matabele War (1896–1897)5th Dragoon Guards in India (1897)Inspector General of Cavalry, England (1903)
Battles	Anglo-Ashanti Wars, Second Matabele War, Siege of Mafeking, Second Boer War
Awards	Ashanti Star (1895),Matabele Campaign, British South Africa Company Medal (1896),Queen's South Africa Medal (1899), King's South Africa Medal ( 1902),Boy Scouts Silver WolfBoy Scouts Silver Buffalo Award (1926),World Scout Committee Bronze Wolf (1935),Großes Dankabzeichen des ÖPB (1927)Großes Ehrenzeichen der Republik am Bande (1931)Goldene Gemse (1931) Grand-Cross in the Order of Orange-Nassau (1932),Order of Merit (1937),Wateler Peace Prize (1937)Order of St Michael and St George,Royal Victorian Order,Order of the Bath
Laterwork	Founder of the international Scouting Movement; writer; artist
Signature	Baden-Powell_signature.svg }}

Robert Stephenson Smyth Baden-Powell, 1st Baron Baden-Powell, OM, GCMG, GCVO, KCB (; 22 February 1857 – 8 January 1941), also known as B-P or Lord Baden-Powell, was a lieutenant-general in the British Army, writer, and founder of the Scout Movement.

After having been educated at Charterhouse School, Baden-Powell served in the British Army from 1876 until 1910 in India and Africa. In 1899, during the Second Boer War in South Africa, Baden-Powell successfully defended the town in the Siege of Mafeking. Several of his military books, written for military reconnaissance and scout training in his African years, were also read by boys. Based on those earlier books, he wrote ''Scouting for Boys'', published in 1908 by Pearson, for youth readership. During writing, he tested his ideas through a camping trip on Brownsea Island with the local Boys' Brigade and sons of his friends that began on 1 August 1907, which is now seen as the beginning of Scouting.

After his marriage to Olave St Clair Soames, Baden-Powell, his sister Agnes Baden-Powell and notably his wife actively gave guidance to the Scouting Movement and the Girl Guides Movement. Baden-Powell lived his last years in Nyeri, Kenya, where he died and was buried in 1941.

Early life

Baden-Powell was born as Robert Stephenson Smyth Powell, or more familiarly as Stephe Powell, at 6 Stanhope Street (now 11 Stanhope Terrace), Paddington in London, on 22 February 1857. He was named for his godfather, Robert Stephenson, the railway and civil engineer; his third name was his mother's maiden name. His father Reverend Baden Powell, a Savilian Professor of Geometry at Oxford University, already had four teenage children from the second of his two previous marriages. On 10 March 1846 at St Luke's Church, Chelsea, Reverend Powell married Henrietta Grace Smyth (3 September 1824 – 13 October 1914), eldest daughter of Admiral William Henry Smyth and 28 years his junior. Quickly they had Warington (early 1847), George (late 1847), Augustus (1849) and Francis (1850). After three further children who died when very young, they had Stephe, Agnes (1858) and Baden (1860). The three youngest children and the often ill Augustus were close friends. Reverend Powell died when Stephe was three, and as tribute to his father and to set her own children apart from their half-siblings and cousins, the mother changed the family name to ''Baden-Powell''. Subsequently, Stephe was raised by his mother, a strong woman who was determined that her children would succeed. Baden-Powell would say of her in 1933 "The whole secret of my getting on, lay with my mother."

After attending Rose Hill School, Tunbridge Wells, during which his favourite brother Augustus died, Stephe Baden-Powell was awarded a scholarship to Charterhouse, a prestigious public school. His first introduction to Scouting skills was through stalking and cooking game while avoiding teachers in the nearby woods, which were strictly out-of-bounds. He also played the piano and violin, was an ambidextrous artist, and enjoyed acting. Holidays were spent on yachting or canoeing expeditions with his brothers.

Military career

In 1876, R.S.S. Baden-Powell, as he styled himself then, joined the 13th Hussars in India with the rank of lieutenant. He enhanced and honed his military scouting skills amidst the Zulu in the early 1880s in the Natal province of South Africa, where his regiment had been posted, and where he was Mentioned in Despatches. During one of his travels, he came across a large string of wooden beads, worn by the Zulu king Dinizulu, which was later incorporated into the Wood Badge training programme he started after he founded the Scouting Movement. Baden-Powell's skills impressed his superiors and he was Brevetted Major as Military Secretary and senior Aide-de-camp of the Commander-in-Chief and Governor of Malta, his uncle General Sir Henry Augustus Smyth. He was posted in Malta for three years, also working as intelligence officer for the Mediterranean for the Director of Military Intelligence. He frequently travelled disguised as a butterfly collector, incorporating plans of military installations into his drawings of butterfly wings.

Baden-Powell returned to Africa in 1896 to aid the British South Africa Company colonials under siege in Bulawayo during the Second Matabele War. This was a formative experience for him not only because he had the time of his life commanding reconnaissance missions into enemy territory in Matobo Hills, but because many of his later Boy Scout ideas took hold here. It was during this campaign that he first met and befriended the American scout Frederick Russell Burnham, who introduced Baden-Powell to the American Old West and ''woodcraft'' (i.e., scoutcraft), and here that he wore his signature Stetson campaign hat and kerchief for the first time. After Rhodesia, Baden-Powell took part in a successful British invasion of Ashanti, West Africa in the Fourth Ashanti War, and at the age of 40 was promoted to lead the 5th Dragoon Guards in 1897 in India. A few years later he wrote a small manual, entitled ''Aids to Scouting,'' a summary of lectures he had given on the subject of military scouting, to help train recruits. Using this and other methods he was able to train them to think independently, use their initiative, and survive in the wilderness.

Baden-Powell was accused of illegally executing a prisoner of war, Matabele chief Uwini, in 1896, who had been promised his life would be spared if he surrendered. Uwini was shot by firing squad under Baden-Powell's instructions. Baden-Powell was cleared by an inquiry, and later claimed he was "released without a stain on my character".

Baden-Powell returned to South Africa prior to the Second Boer War and was engaged in further military actions against the Zulus. By this time, he had been promoted to be the youngest colonel in the British Army. He was responsible for the organisation of a force of Legion of Frontiersmen to assist the regular army. While arranging this, he was trapped in the Siege of Mafeking, and surrounded by a Boer army, at times in excess of 8,000 men. Although wholly outnumbered, the garrison withstood the siege for 217 days. Much of this is attributable to cunning military deceptions instituted at Baden-Powell's behest as commander of the garrison. Fake minefields were planted and his soldiers were ordered to simulate avoiding non-existent barbed wire while moving between trenches. Baden-Powell did most of the reconnaissance work himself. In one instance noting that the Boers had not removed the rail line, Baden-Powell loaded an armoured locomotive with sharpshooters and successfully sent it down the rails into the heart of the Boer encampment and back again in a strategic attempt to decapitate the Boer leadership.

Contrary views of Baden-Powell's actions during the Siege of Mafeking pointed out that his success in resisting the Boers was secured at the expense of the lives of the native African soldiers and civilians, including members of his own African garrison. Pakenham stated that Baden-Powell drastically reduced the rations to the natives' garrison. However, in 2001, after subsequent research, Pakenham decidedly retreated from this position.

During the siege, a cadet corps, consisting of white boys below fighting age, was used to stand guard, carry messages, assist in hospitals and so on, freeing the men for military service. Although Baden-Powell did not form this cadet corps himself, and there is no evidence that he took much notice of them during the Siege, he was sufficiently impressed with both their courage and the equanimity with which they performed their tasks to use them later as an object lesson in the first chapter of ''Scouting for Boys''. The siege was lifted in the Relief of Mafeking on 16 May 1900. Promoted to major-general, Baden-Powell became a national hero. After organising the South African Constabulary, the national police force, he returned to England to take up a post as Inspector General of Cavalry in 1903. In 1907 he was appointed to command a division in the newly-formed Territorial Force.

In 1910 Lieutenant-General Baden-Powell decided to retire from the Army reputedly on the advice of King Edward VII, who suggested that he could better serve his country by promoting Scouting.

On the outbreak of World War I in 1914, Baden-Powell put himself at the disposal of the War Office. No command was given him, for, as Lord Kitchener said: "he could lay his hand on several competent divisional generals but could find no one who could carry on the invaluable work of the Boy Scouts." It was widely rumoured that Baden-Powell was engaged in spying, and intelligence officers took great care to inculcate the myth.

Scouting movement

On his return from Africa in 1903, Baden-Powell found that his military training manual, ''Aids to Scouting'', had become a best-seller, and was being used by teachers and youth organisations. Following his involvement in the Boys' Brigade as Brigade Secretary and Officer in charge of its scouting section, with encouragement from his friend, William Alexander Smith, Baden-Powell decided to re-write ''Aids to Scouting'' to suit a youth readership. In August 1907 he held a camp on Brownsea Island for twenty-two boys from local Boys Brigade companies and sons of friends of Baden-Powell's from public schools Eton and Harrow to test out the applicability of his ideas. Baden-Powell was also influenced by Ernest Thompson Seton, who founded the Woodcraft Indians. Seton gave Baden-Powell a copy of his book ''The Birch Bark Roll of the Woodcraft Indians'' and they met in 1906. The first book on the Scout Movement, Baden-Powell's ''Scouting for Boys'' was published in six instalments in 1908, and has sold approximately 150 million copies as the fourth best-selling book of the 20th century.

Boys and girls spontaneously formed Scout troops and the Scouting Movement had inadvertently started, first as a national, and soon an international obsession. The Scouting Movement was to grow up in friendly parallel relations with the Boys' Brigade. A rally for all Scouts was held at Crystal Palace in London in 1909, at which Baden-Powell discovered the first Girl Scouts. The Girl Guide Movement was subsequently founded in 1910 under the auspices of Baden-Powell's sister, Agnes Baden-Powell. Baden-Powell's friend, Juliette Gordon Low, was encouraged by him to bring the Movement to America, where she founded the Girl Scouts of the USA.

In 1920, the 1st World Scout Jamboree took place in Olympia, and Baden-Powell was acclaimed Chief Scout of the World. Baden-Powell was created a Baronet in the 1921 New Year Honours and Baron Baden-Powell, of Gilwell, in the County of Essex, on 17 September 1929, Gilwell Park being the International Scout Leader training centre. After receiving this honour, Baden-Powell mostly styled himself "Baden-Powell of Gilwell".

In 1929, during the 3rd World Scout Jamboree, he received as a present a new 20 horse power Rolls-Royce car (chassis number GVO-40, registration OU 2938) and an Eccles Caravan. This combination well served the Baden-Powells in their further travels around Europe. The caravan was nicknamed Eccles and is now on display at Gilwell Park. The car, nicknamed Jam Roll, was sold after his death by Olave Baden-Powell in 1945. Jam Roll and Eccles were reunited at Gilwell for the 21st World Scout Jamboree in 2007. Recently it has been purchased on behalf of Scouting and is owned by a charity, B-P Jam Roll Ltd. Funds are being raised to repay the loan that was used to purchase the car. Baden-Powell also had a positive impact on improvements in youth education. Under his dedicated command the world Scouting Movement grew. By 1922 there were more than a million Scouts in 32 countries; by 1939 the number of Scouts was in excess of 3.3 million.

At the 5th World Scout Jamboree in 1937, Baden-Powell gave his farewell to Scouting, and retired from public Scouting life. 22 February, the joint birthday of Robert and Olave Baden-Powell, continues to be marked as Founder's Day by Scouts and Thinking Day by Guides to remember and celebrate the work of the Chief Scout and Chief Guide of the World.

In his final letter to the Scouts, Baden-Powell wrote:

...I have had a most happy life and I want each one of you to have a happy life too. I believe that God put us in this jolly world to be happy and enjoy life. Happiness does not come from being rich, nor merely being successful in your career, nor by self-indulgence. One step towards happiness is to make yourself healthy and strong while you are a boy, so that you can be useful and so you can enjoy life when you are a man. Nature study will show you how full of beautiful and wonderful things God has made the world for you to enjoy. Be contented with what you have got and make the best of it. Look on the bright side of things instead of the gloomy one. But the real way to get happiness is by giving out happiness to other people. Try and leave this world a little better than you found it and when your turn comes to die, you can die happy in feeling that at any rate you have not wasted your time but have done your best. 'Be Prepared' in this way, to live happy and to die happy — stick to your Scout Promise always — even after you have ceased to be a boy — and God help you to do it.

Personal life

In January 1912, Baden-Powell met Olave St Clair Soames, on the ocean liner, ''Arcadian'', heading for New York to start one of his Scouting World Tours. She was 23, while he was 55; they shared the same birthday, 22 February. They became engaged in September of the same year, causing a media sensation due to Baden-Powell's fame. To avoid press intrusion, they married in secret on 31 October 1912, at St Peter's Church in Parkstone. The Scouts of England each donated a penny to buy Baden-Powell a wedding gift, a car (note that this is not the Rolls-Royce they were presented with in 1929). There is a monument to their marriage inside St Mary's Church, Brownsea Island.

Baden-Powell and Olave lived in Pax Hill near Bentley, Hampshire from about 1919 until 1939. The Bentley house was a gift of her father. Directly after he had married, Baden-Powell began to suffer persistent headaches, which were considered by his doctor to be of psychosomatic origin and treated with dream analysis. The headaches disappeared upon his moving into a makeshift bedroom set up on his balcony. The Baden-Powells had three children, one son and two daughters, who all acquired the courtesy title of "The Honourable" in 1929 as children of a baron. The son succeeded his father in 1941 to the Baden-Powell barony and the title of Baron Baden-Powell.

Arthur Robert Peter (Peter), later 2nd Baron Baden-Powell (1913–1962). He married Carine Crause-Boardman in 1936, and had three children: Robert Crause, later 3rd Baron Baden-Powell; David Michael (Michael), current heir to the titles, and Wendy.

Heather (1915–1986), who married John King and had two children: Michael, who died in the sinking of SS Heraklion, and Timothy;

Betty (1917–2004), who married Gervas Charles Robert Clay in 1936 and had a daughter: Gillian, and three sons: Robin, Nigel and Crispin.

In addition, when Olave's sister Auriol Davidson née Soames died in 1919, Olave and Robert took her three nieces, Christian (1912–1975), Clare (1913–1980), and Yvonne, (1918–1995?), into their family and brought them up as their own children. In 1939, he and his wife moved to a cottage he had commissioned in Nyeri, Kenya, near Mount Kenya, where he had previously been to recuperate. The small one-room house, which he named ''Paxtu'', was located on the grounds of the Outspan Hotel, owned by Eric Sherbrooke Walker, Baden-Powell's first private secretary and one of the first Scout inspectors. Walker also owned the Treetops Hotel, approx 17 km out in the Aberdare Mountains, often visited by Baden-Powell and people of the Happy Valley set. The Paxtu cottage is integrated into the Outspan Hotel buildings and serves as a small Scouting museum.

Baden-Powell died on 8 January 1941 and is buried in Nyeri, in St. Peter's Cemetery His gravestone bears a circle with a dot in the centre, which is the trail sign for "Going home", or "I have gone home": When his wife Olave died, her ashes were sent to Kenya and interred beside her husband. Kenya has declared Baden-Powell's grave a national monument.

Personal beliefs

Tim Jeal, who wrote the biography ''Baden-Powell'', argues that Baden-Powell's distrust of communism led to his implicit support, through naïveté, of fascism. In 1939 Baden-Powell noted in his diary: "Lay up all day. Read ''Mein Kampf''. A wonderful book, with good ideas on education, health, propaganda, organisation etc. – and ideals which Hitler does not practise himself." Baden-Powell admired Benito Mussolini early in the Italian fascist leader's career.

Some very early Scouting "Thanks" badges had a swastika symbol on them. According to biographer Michael Rosenthal, Baden-Powell used the swastika because he was a Nazi sympathiser. Jeal, however, argues that Baden-Powell was naïve of the symbol's growing association with fascism and maintained that his use of the symbol related to its earlier, original meaning of "good luck" in Sanskrit, for which purpose the symbol had been used for centuries prior to the rise of fascism. In conflict with the idea that Powell was a Nazi supporter is the fact that Baden-Powell was a target of the Nazi regime in the Black Book, which listed individuals who were to be arrested during and after an invasion of Great Britain as part of Operation Sea Lion. Scouting was regarded as a dangerous spy organisation by the Nazis. Baden-Powell used the swastika as a "Thanks" badge for the Scout Movement well before Hitler used it, and when Hitler did start to use it, Baden-Powell ceased to use it. Previously, the swastika had been used by Rudyard Kipling as a logo on his books.

Artist and writer

Baden-Powell made paintings and drawings almost every day of his life. Most have a humorous or informative character. He published books and other texts during his years of military service both to finance his life and to educate his men.

Baden-Powell was regarded as an excellent storyteller. During his whole life he told 'ripping yarns' to audiences. After having published ''Scouting for Boys'', Baden-Powell kept on writing more handbooks and educative materials for all Scouts, as well as directives for Scout Leaders. In his later years, he also wrote about the Scout Movement and his ideas for its future. He spent the last decade of his life in Africa, and many of his later books had African themes. Currently, many pages of his field diary, complete with drawings, are on display at the National Scouting Museum in Irving, Texas.

Sexuality

Early discussion of Baden-Powell's sexuality focused on his relationship with his close friend Kenneth McLaren. Tim Jeal's later biography discusses the relationship and concludes that there is no conclusive evidence that this friendship was physical. Jeal then examines Baden-Powell's views on women, his appreciation of the male form, his military relationships and his marriage, indicating that Baden-Powell could be a repressed homosexual. Jeal's conclusion is shared by some biographers and disputed by others, but not yet examined in any detail by scholars.

Works

;Military books

1884: ''Reconnaissance and Scouting''

1885: ''Cavalry Instruction''

1889: ''Pigsticking or Hoghunting''

1896: ''The Downfall of Prempeh''

1897: ''The Matabele Campaign''

1899: ''Aids to Scouting for N.-C.Os and Men''

1900: ''Sport in War''

1901: ''Notes and Instructions for the South African Constabulary''

1914: ''Quick Training for War''

;Scouting books

1908: ''Scouting for Boys''

1909: ''Yarns for Boy Scouts''

1912: ''The Handbook for the Girl Guides or How Girls Can Help to Build Up the Empire'' (co-authored with Agnes Baden-Powell)

1913: ''Boy Scouts Beyond The Sea: My World Tour''

1916: ''The Wolf Cub's handbook''

1918: ''Girl Guiding''

1919: ''Aids To Scoutmastership''

1921: ''What Scouts Can Do: More Yarns''

1922: ''Rovering to Success''

1929: ''Scouting and Youth Movements''

est 1929: ''Last Message to Scouts''

1935: ''Scouting Round the World''

;Other books

1905: ''Ambidexterity'' (co-authored with John Jackson)

1915: ''Indian Memories''

1915: ''My Adventures as a Spy'' 1916: ''Young Knights of the Empire: Their Code, and Further Scout Yarns''

1921: ''An Old Wolf's Favourites''

1927: ''Life's Snags and How to Meet Them''

1933: ''Lessons From the Varsity of Life''

1934: ''Adventures and Accidents''

1936: ''Adventuring to Manhood''

1937: ''African Adventures''

1938: ''Birds and beasts of Africa''

1939: ''Paddle Your Own Canoe''

1940: ''More Sketches Of Kenya''

;Sculpture 1905 ''John Smith''

Awards

In 1937 Baden-Powell was appointed to the Order of Merit, one of the most exclusive awards in the British honours system, and he was also awarded 28 decorations by foreign states, including the Grand Officer of the Portuguese Order of Christ, the Grand Commander of the Greek Order of the Redeemer (1920), the Commander of the French Légion d'honneur (1925), the First Class of the Hungarian Order of Merit (1929), the Grand Cross of the Order of the Dannebrog of Denmark, the Grand Cross of the Order of the White Lion, the Grand Cross of the Order of the Phoenix, and the Order of Polonia Restituta.

The Silver Wolf Award worn by Robert Baden-Powell is handed down the line of his successors, with the current Chief Scout, Bear Grylls wearing this original award.

The Bronze Wolf Award, the only distinction of the World Organization of the Scout Movement, awarded by the World Scout Committee for exceptional services to world Scouting, was first awarded to Baden-Powell by a unanimous decision of the then ''International Committee'' on the day of the institution of the Bronze Wolf in Stockholm in 1935. He was also the first recipient of the Silver Buffalo Award in 1926, the highest award conferred by the Boy Scouts of America.

In 1927, at the Swedish National Jamboree he was awarded by the Österreichischer Pfadfinderbund with the "''Großes Dankabzeichen des ÖPB''.

In 1931 Baden-Powell received the highest award of the First Austrian Republic (''Großes Ehrenzeichen der Republik am Bande'') out of the hands of President Wilhelm Miklas. Baden-Powell was also one of the first and few recipients of the ''Goldene Gemse'', the highest award conferred by the Österreichischer Pfadfinderbund.

In 1931, Major Frederick Russell Burnham dedicated Mount Baden-Powell in California to his old Scouting friend from forty years before. Today their friendship is honoured in perpetuity with the dedication of the adjoining peak, Mount Burnham.

Baden-Powell was nominated for the Nobel Peace Prize on numerous occasions, including 10 separate nominations in 1928.

As part of the Scouting 2007 Centenary, Nepal renamed Urkema Peak to Baden-Powell Peak.

Styles

:''The family name legally changed from Powell to Baden-Powell by Royal Licence on 30 April 1902.''

1857–1860: Robert Stephenson Smyth Powell

1860–1876: Robert Stephenson Smyth Baden-Powell

1876: Sub-Lieutenant Robert Stephenson Smyth Baden-Powell

1876–1884: Lieutenant Robert Stephenson Smyth Baden-Powell

1884–1892: Captain Robert Stephenson Smyth Baden-Powell

1892–1896: Major Robert Stephenson Smyth Baden-Powell

1896-25 April 1897: Major (Bvt. Lieutenant-Colonel) Robert Stephenson Smyth Baden-Powell

25 April – 7 May 1897: Lieutenant-Colonel Robert Stephenson Smyth Baden-Powell

7 May 1897–1901: Lieutenant-Colonel (Bvt. Colonel) Robert Stephenson Smyth Baden-Powell

1901–1902: Major-General Robert Stephenson Smyth Baden-Powell

1902–1907: Major-General Robert Stephenson Smyth Baden-Powell, CB

1907–12 October 1909: Lieutenant-General Robert Stephenson Smyth Baden-Powell, CB

12 October – 9 November 1909: Lieutenant-General Sir Robert Stephenson Smyth Baden-Powell, KCVO, CB

9 November 1909–1912: Lieutenant-General Sir Robert Stephenson Smyth Baden-Powell, KCB, KCVO

1912–1923: Lieutenant-General Sir Robert Stephenson Smyth Baden-Powell, KCB, KCVO, KStJ

1923–1927: Lieutenant-General Sir Robert Stephenson Smyth Baden-Powell, Bt, GCVO, KCB, KStJ

1927–1929: Lieutenant-General Sir Robert Stephenson Smyth Baden-Powell, Bt, GCMG, GCVO, KCB, KStJ

1929–1937: Lieutenant-General The Right Honourable The Lord Baden-Powell, Bt, GCMG, GCVO, KCB, KStJ

1937–1941: Lieutenant-General The Right Honourable The Lord Baden-Powell, Bt, OM, GCMG, GCVO, KCB, KStJ

See also

Baden-Powell House

Scouting memorials

Notes

Related readings: biographies

|location=London |publisher=Grant Richards |year=1900}}

External links

What would Baden-Powell do?

Category:Scouting pioneers Category:The Scout Association Category:Guiding Category:Recipients of the Bronze Wolf Award Category:British Army generals Category:13th Hussars officers Category:British spies Category:British military personnel of the Fourth Anglo-Ashanti War Category:British Army personnel of the Second Boer War Category:People of the Second Matabele War Category:Pre–World War I spies Category:People from Paddington Category:Old Carthusians Category:Outdoor educators Category:English Anglicans Category:Barons in the Peerage of the United Kingdom Category:Baronets in the Baronetage of the United Kingdom Category:Knights Commander of the Order of the Bath Category:Knights Grand Cross of the Order of St Michael and St George Category:Knights Grand Cross of the Royal Victorian Order Category:Knights of Grace of the Order of St John Category:Members of the Order of Merit Category:Knights of Christ Category:Commandeurs of the Légion d'honneur Category:Grand Crosses of the Order of the Phoenix (Greece) Category:Commanders with Star of the Order of Polonia Restituta Category:Recipients of the Order of Merit (Hungary) Category:People of the Victorian era Category:People of the Edwardian era Category:5th Dragoon Guards officers Category:Grand Crosses of the Order of the Dannebrog Category:Grand Crosses of the Order of the White Lion Category:Grand Commanders of the Order of the Redeemer Category:Recipients of the Silver Wolf Award Category:1857 births Category:1941 deaths

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Coordinates	34°03′″N118°15′″N
name	Salman Khan
birth name	Abdul Rashid Salim Salman Khan
birth place	Indore, Madhya Pradesh, India
birth date	December 27, 1965
occupation	Film actortelevision presenter
yearsactive	1988–present
othername	}}

Salman Khan (, pronounced ; born Abdul Rashid Salim Salman Khan on 27 December 1965) is an Indian film actor. He has starred in more than 80 Hindi films.

Khan, who made his acting debut with a minor role in the drama ''Biwi Ho To Aisi'' (1988), had his first commercial success with the blockbuster ''Maine Pyar Kiya'' (1989), for which he won a Filmfare Award for Best Male Debut. He went on to star in some of Hindi cinema's most successful films of those times, such as ''Saajan'' (1991), ''Hum Aapke Hain Kaun'' (1994), ''Karan Arjun'' (1995), ''Judwaa'' (1997), ''Pyar Kiya To Darna Kya'' (1998) and ''Biwi No.1'' (1999), having appeared in the highest earning films of six separate years during his career.

In 1999, Khan won a Filmfare Award for Best Supporting Actor for his extended appearance in ''Kuch Kuch Hota Hai'' (1998), and since then has starred in several critical and commercial successes, including ''Hum Dil De Chuke Sanam'' (1999), ''Tere Naam'' (2003), ''Mujhse Shaadi Karogi'' (2004), ''No Entry'' (2005), ''Partner'' (2007), ''Wanted'' (2009) and ''Dabangg'' (2010), which has become the second highest-grossing Bollywood film of all-time, and ''Ready'' (2011). Khan has thus established himself as one of the leading actors of Hindi cinema.

Early life

Khan is the eldest son of screenwriter Salim Khan and his first wife Salma (maiden name Sushila Charak), his paternal grandfather came to India from Afghanistan and settled in Madhya Pradesh whereas his mother is a Marathi Hindu. His stepmother is Helen, a former actress, who has co-starred with him in a few films. He has two brothers, Arbaaz Khan and Sohail Khan, and two sisters, Alvira and Arpita. Alvira is married to actor/director Atul Agnihotri.

Khan finished his schooling through St. Stanislaus High School in Bandra, Mumbai, as did his younger brothers Arbaaz and Sohail. Earlier, he studied at The Scindia School, Gwalior for a few years along with younger brother Arbaaz.

Career

1980s

Salman Khan made his acting debut with a supporting role in the 1988 film ''Biwi Ho To Aisi''. His first leading role in a Bollywood movie was in Sooraj R. Barjatya's romantic family drama ''Maine Pyar Kiya'' (1989), one of India's highest grossing films. It earned him a Filmfare Award for Best Male Debut, as well as his first nomination for a Best Actor at Filmfare.

1990s

1990 saw one film release starring Khan, ''Baaghi: A Rebel for Love''. The film was a box office success, followed by four hit films in 1991, ''Patthar Ke Phool'', ''Sanam Bewafa'', ''Kurbaan'' and ''Saajan''. Despite these early successes, nearly all of his 1992–1993 releases resulted in box office failures. In 1995 he starred in Rakesh Roshan's ''Karan Arjun'' alongside Shahrukh Khan.

In 1996, Khan performed in two movies, Sanjay Leela Bhansali's directional debut ''Khamoshi: The Musical'', a box office failure, but critically acclaimed; and Raj Kanwar's action hit ''Jeet''. He had two releases in 1997: ''Judwaa'' and ''Auzaar''. The former was a comedy directed by David Dhawan where he played a dual role of twins separated at birth.

Khan worked in five different films in 1998, his first release being the comedy ''Pyaar Kiya To Darna Kya'' opposite Kajol, one of the biggest commercial successes of that year. This was followed by the moderately successful drama ''Jab Pyaar Kisise Hota Hai''. and ''Hum Dil De Chuke Sanam'', which earned another Best Actor nomination at the Filmfare.

2000s

In 2000, Khan acted in films including ''Har Dil Jo Pyar Karega'' and ''Chori Chori Chupke Chupke''. ''Chori Chori Chupke Chupke'' addressed the issue of surrogate childbirth; Khan played the role of a rich industrialist, who hires a surrogate mother after his wife becomes infertile. Critics noted his turn towards a more serious role, which reportedly had more substance in comparison to his previous roles. In 2002 he starred in the delayed release ''Hum Tumhare Hain Sanam''.

For ''Tere Naam'', (2003) Taran Adarsh said of him, "Salman Khan is exceptional in a role that fits him to the T. He breathes fire in sequences that demand uneasiness. But beneath the tough exterior lies a vulnerable person and this facet in particular comes to the fore in the latter reels. His emotional outbursts are splendid..." He subsequently continued his success at the box office, with comedies like ''Mujhse Shaadi Karogi'' (2004) and ''No Entry'' ''(2005)''. He next appeared in the Hollywood movie, ''Marigold: An Adventure in India'' which told the love story of an Indian man and an American woman.

Khan starred in three films throughout 2008, all of which underperformed.

Khan hosted the second season of ''10 Ka Dum'' in year 2009 which turned out to be even more successful than his first season as host of the game show in year 2008. The show got very high TRPs for Sony Entertainment Television and according to reports, the show helped Sony TV regain its third position in the Indian television ratings.

Khan's first film of 2009, ''Wanted'' directed by choreographer turned director Prabhu Deva. In the same year, he appeared in two other films, ''Main Aurr Mrs Khanna'' and ''London Dreams''. While ''London Dreams'' doing average business, only due to the uninspiring music, but ''Main Aurr Mrs Khanna'' made 21 crores through DTH Premiere.

2010s

Khan's first release of 2010 was Anil Sharma's ''Veer''. ''Dabangg'' was produced by his brother Arbaaz Khan, and was released on 10 September 2010. It made a record opening at the box office and Box Office India declared it an all-time blockbuster and the second highest-grossing Bollywood film of all time. For his performance in ''Dabangg'', Khan received a Star Screen Award for Best Actor and a Stardust Award for Star of the Year – Male and was nominated for his sixth Filmfare Award for Best Actor. Anupama Chopra from NDTV wrote about his performance, "It's the role of a lifetime and Salman Khan bites into it like a starving man devours a feast. He inhabits it fully, strutting and swaggering and even, spoofing himself."

Khan's first release of 2011 was ''Ready'' which was released on 3 June. The film broke several box office records and is currently highest grossing Bollywood film of 2011 as well as the third highest-grossing Bollywood film of all time.

Personal life

In 2004, he was voted seventh-best-looking man in the world and the best looking man in India by ''People'' magazine, US. Khan has been involved in several charities during his career.

On 11 October 2007, Khan accepted an offer from Madame Tussauds wax museum in London to have a wax replica made of himself. His life-size wax figure was installed there on 15 January 2008, making him the fourth Indian actor to have been replicated as a wax statue in the museum.

Khan has been the subject of several controversies, including certain legal troubles. On 28 September 2002, Khan was arrested for rash and negligent driving. His car had run into a bakery in Mumbai; one person who was sleeping on the pavement outside the bakery died and three others were injured in the mishap. Charges of culpable homicide were laid against him, but later dropped, and he was found not guilty. However, he will still have to stand trial for a series of lesser charges pertaining to the incident. On 17 February 2006, Khan was sentenced to one year in prison for hunting an endangered species, the Chinkara. The sentence was stayed by a higher court during appeal. On 10 April 2006, Salman was handed a five year jail term for hunting the endangered Chinkara. He was remanded to Jodhpur jail, and remained there until 13 April when he was granted bail. On 24 August 2007, the Jodhpur sessions court, upheld the 5 year jail term for Khan in the Chinkara poaching case by turning down his appeal against the 2006 judgement. At the time of the hearing, he was busy with a shooting elsewhere, while his sister attended the proceedings. The day after, he was placed under police arrest in Jodhpur after a Rajasthan court upheld a prison sentence passed upon him for poaching. On 31 August 2007, Khan was released on bail from the Jodhpur Central jail where he spent six days.

Khan has dated several actresses, including Somy Ali. His relationship with actress Aishwarya Rai was a well publicised topic in the Indian media. After their break-up in March 2002, Rai accused him of harassing her. She claimed that Khan had not been able to come to terms with their break-up and was hounding her; her parents lodged a complaint against him. In 2005, news outlets released what was said to be an illicit copy of a mobile phone call recorded in 2001 by the Mumbai police. It appeared to be a call in which he threatened Rai, in an effort to force her to appear at social events held by Mumbai crime figures. The call featured boasts of connections to organised crime and derogatory comments about other actors. However, the alleged tape was tested in the government's Forensic lab in Chandigarh, which concluded that it was fake.

In August 2011 he admitted he suffers from trigeminal neuralgia, a facial nerve disorder commonly known as the suicide disease. In an interview he said that he has been quietly suffering it for the past seven years, but now the pain’s become unbearable. It has even affected his voice, making it much harsher.

Awards and nominations

Filmography

Actor

{|class="wikitable" border="2" cellpadding="4" background: #f9f9f9; |- align="center" ! style="background:#B0C4DE;" | Year ! style="background:#B0C4DE;" | Film ! style="background:#B0C4DE;" | Role ! style="background:#B0C4DE;" | Other notes |- | 1988 | ''Biwi Ho To Aisi'' | Vicky Bhandari | |- | 1989 | ''Maine Pyar Kiya'' | Prem Choudhary | Filmfare Award for Best Male Debut Nominated—Filmfare Award for Best Actor |- | 1990 | ''Baaghi: A Rebel for Love'' | Saajan Sood | |- |rowspan="5"| 1991 | ''Sanam Bewafa'' | Salman Khan | |- | ''Patthar Ke Phool'' | Inspector Suraj | |- | ''Kurbaan'' | Akash Singh | |- | ''Love'' | Prithvi | |- | ''Saajan'' | Akash Varma | |- |rowspan="4"| 1992 | ''Suryavanshi'' | Vicky/Suryavanshi Vikram Singh | |- | ''Ek Ladka Ek Ladki'' | Raja | |- | ''Jaagruti'' | Jugnu | |- | ''Nishchaiy'' | Rohan Yadav/Vasudev Gujral | |- | rowspan="2" | 1993 | ''Chandra Mukhi'' | Raja Rai | |- | ''Dil Tera Aashiq'' | Vijay | |- |rowspan="4"| 1994 | ''Andaz Apna Apna'' | Prem Bhopali | |- | ''Hum Aapke Hain Kaun...!'' | Prem Niwas | |- | ''Chaand Kaa Tukdaa'' | Shyam Malhotra | |- | ''Sangdil Sanam'' | Kishan | |- |rowspan="2"| 1995 | ''Karan Arjun'' | Karan Singh/Ajay | Nominated—Filmfare Award for Best Actor |- | ''Veergati'' | Ajay | |- |rowspan="4"| 1996 | ''Majhdhaar'' | Gopal | |- | ''Khamoshi: The Musical'' | Raj | |- | ''Jeet'' | Raju | Nominated—Filmfare Award for Best Supporting Actor |- | ''Dushman Duniya Ka'' | | Special appearance |- |rowspan="4"| 1997 | ''Judwaa'' | Raja/Prem Malhotra | |- | ''Auzaar'' | Inspector Suraj Prakash | |- | ''Dus'' | Captain Jeet Sharma | Incomplete film |- | ''Deewana Mastana'' | Prem Kumar | Special appeaance |- |rowspan="5"| 1998 | ''Pyaar Kiya To Darna Kya'' | Suraj Khanna | Nominated—Filmfare Award for Best Actor |- | ''Jab Pyaar Kisise Hota Hai'' | Suraj DhanrajgirHai | |- | ''Sar Utha Ke Jiyo'' | | Special appearance |- | ''Bandhan'' | Raju | |- | ''Kuch Kuch Hota Hai'' | Aman Mehra | Extended guest appearance Filmfare Award for Best Supporting Actor |- |rowspan="6"| 1999 | ''Jaanam Samjha Karo'' | Rahul | |- | ''Biwi No.1'' | Prem | Nominated—Filmfare Award for Best Performance in a Comic Role |- | ''Sirf Tum'' | Prem | Special appearance |- | ''Hum Dil De Chuke Sanam'' | Sameer Rafillini | Nominated—Filmfare Award for Best Actor |- | ''Hello Brother'' | Hero | |- | ''Hum Saath-Saath Hain: We Stand United'' | Prem | |- |rowspan="5"| 2000 | ''Dulhan Hum Le Jayenge'' | Raja Oberoi | |- | ''Chal Mere Bhai'' | Prem Oberoi | |- | ''Har Dil Jo Pyar Karega'' | Raj/Romi | |- | ''Dhaai Akshar Prem Ke'' | | Special appearance |- | ''Kahin Pyaar Na Ho Jaaye'' | Prem Kapoor | |- | 2001 | ''Chori Chori Chupke Chupke'' | Raj Malhotra | |- |rowspan="3"| 2002 | ''Tumko Na Bhool Paayenge'' | Veer Singh Thakur/Ali | |- | ''Hum Tumhare Hain Sanam'' | Suraj | |- | ''Yeh Hai Jalwa'' | Raj 'Raju' Saxena/Raj Mittal | |- |rowspan="4"| 2003 | ''Love at Times Square'' | | Special appearance |- | ''Stumped'' | | Special appearance |- | ''Tere Naam'' | Radhe Mohan | Nominated—Filmfare Award for Best Actor |- | ''Baghban'' | Alok Raj | Special appearance Nominated—Filmfare Award for Best Supporting Actor |- |rowspan="4"| 2004 | ''Garv: Pride and Honour'' | Inspector Arjun Ranavat | |- | ''Mujhse Shaadi Karogi'' | Sameer Malhotra | |- | ''Phir Milenge'' | Rohit Manchanda | Extended guest appearance |- | ''Dil Ne Jise Apna Kahaa'' | Rishabh | |- |rowspan="4"| 2005 | ''Lucky: No Time for Love'' | Aditya | |- | ''Maine Pyaar Kyun Kiya?'' | Dr. Samir Malhotra | |- | ''No Entry'' | Prem | Nominated—Filmfare Award for Best Performance in a Comic Role |- | ''Kyon Ki'' | Anand | |- |rowspan="4"| 2006 | ''Saawan... The Love Season'' | Sameer Sam | Extended guest appearance |- | ''Shaadi Karke Phas Gaya Yaar'' | Ayaan | |- | ''Jaan-E-Mann'' | Suhaan | |- | ''Baabul'' | Avinash Kapoor | |- |rowspan="5"| 2007 | ''Salaam-e-Ishq: A Tribute To Love'' | Rahul | |- | ''Partner'' | Prem Love Guru | |- | ''Marigold: An Adventure in India'' | Prem | English language film |- | ''Om Shanti Om'' | Himself | Special appearance in song ''Deewangi Deewangi'' |- | ''Saawariya'' | Imaan | Extended guest appearance |- |rowspan="4"| 2008 | ''God Tussi Great Ho'' | Arun Prajapati | |- | ''Hello'' | Cheetan Bhagat | Special appearance |- | ''Heroes'' | Balkar Singh/Jassvinder Singh | |- | ''Yuvvraaj'' | Deven Yuvvraaj | |- |rowspan="4"| 2009 | ''Wanted'' | Radhe/Rajveer Shikhawat | |- | ''Main Aurr Mrs Khanna'' | Samir Khanna | |- | ''London Dreams'' | Mannu (Manjit Khosla) | |- | ''Ajab Prem Ki Ghazab Kahani'' | Himself | Special appearance |- |rowspan="5"| 2010 | ''Veer'' | Veer | |- | ''Prem Kaa Game'' | The Sutradhaar (Narrator) | Special appearance |- | ''Dabangg'' | Inspector Chulbul Pandey (Robinhood Pandey) | Nominated—Filmfare Award for Best Actor |- | ''Tees Maar Khan'' | Himself | Special appearance in song ''Wallah Re Wallah'' |- | ''Isi Life Mein'' | Himself | Special appearance |- |rowspan="3"| 2011 | ''Ready'' | Prem Kapoor | |- | ''Bodyguard'' | Lovely Singh | |- | ''Tell Me O Kkhuda'' | | Cameo |- |rowspan="2"| 2012 | ''Ek Tha Tiger'' | | Filming |- | ''Sher Khan'' | | Pre-production |}

Television presenter

''10 Ka Dum'' (Season 1 & 2)

''Bigg Boss'' (Season 4)

Writer

''Veer'' (2010)

Producer

''Chillar Party'' (2011)

See also

List of Indian Actors

List of people from Madhya Pradesh

References

Further reading

External links

Category:1965 births Category:Filmfare Awards winners Category:Indian actors Category:Indian film actors Category:Indian television presenters Category:Indian Muslims Category:People from Indore Category:Hindi film actors Category:Living people Category:Scindia School alumni Category:Bigg Boss Category:Indian people of Afghan descent

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